Smart TVs offer convenient streaming and personalization, but some models collect what appears on screen and how the device is used. Reviewing these features can reduce unnecessary data exposure.
One feature is Automatic Content Recognition (ACR), which identifies what viewers watch by analyzing short audio or video samples to personalize ads and recommend content.
Depending on the model and enabled features, screen content or data from microphones and other sensors may be sent to the manufacturer or its providers. This raises risk in homes, conference rooms, and hospital rooms where sensitive information may be present. Some data may also be stored offline and sent when the TV reconnects.
Smart TVs may also discover local devices and share network information through connected services. Keep them off unrestricted networks that contain sensitive systems.
Reduce the risk with these steps:
- Disable ACR in the TV settings.
- Place the TV on a separate network or IoT VLAN.
Also review privacy, content-recognition, advertising, personalization, and voice settings. Keep the TV updated, remove unused apps, and avoid displaying sensitive information unless the device and network are secured.
Have questions? NGT is here to help! Head to ngthelp.com and engage with our support team.